about
thinking
I work at the intersection of visual identity, digital experiences, and product design.
My background in digital products shapes how I approach visual design. I care about more than how something looks — I think about how it works, how people interact with it, and how every detail contributes to the overall experience.
I bring a strong visual perspective to projects, from defining an initial creative direction to translating it into websites, interfaces, and brand applications. The goal is to create work that's distinctive without sacrificing clarity or usability.
Working independently means I can stay closely involved throughout the process, combining big-picture thinking with hands-on design.
PRACTICE
| Designer | Freelance | independent | (’17–’now) |
|---|---|---|---|
| senior product designer | full-time | fitify | (’23–’25) |
| digital designer | full-time | Afternow (BB Agency) | (’21–’23) |
| founding product designer | full-time | Vos health | (’19–’21) |
[01]
I create distinctive visual identities that give brands a clear personality and a consistent presence across digital and physical touchpoints. Visual identity development, from initial creative direction to a complete and consistent brand system.
[02]
For brands and products that need more than a conventional website.
I turn brand identities into expressive web experiences, bringing together visual storytelling, thoughtful layouts, typography, and interaction to create websites with a distinct personality.
[03]
For digital products that want to feel as distinctive as the brands behind them.
I bring a strong visual perspective to apps and digital platforms, shaping interfaces that balance usability with personality. My focus is on the look, feel, and interaction of a product — from early concepts to detailed UI.
[04]
For ambitious teams that need an experienced designer without building an entire in-house creative team.
I work as an embedded creative partner, connecting brand thinking with hands-on digital design. From shaping a new visual direction to evolving an existing product or website, I help teams maintain a consistent creative vision as they grow.